Richard Stein – Realtor®, Douglas Elliman, GREEN, SFR, CBR, eCertified®

Local Agent, Worldwide Marketing – Douglas Elliman Real Estate formerly Prudential Douglas Elliman Real Estate

Why Your Listing Is Being Ignored

Are you getting few showings for your listing, or do visitors want to leave quickly? Here are a few items that could be turning off potential buyers.

businessman burying head in sand

© Jacobs Stock Photography Ltd – DigitalVision/Getty Images

Vague property descriptions. Online descriptions of just a few words—or none at all—create a missed opportunity to provide buyers with more details on why they should visit a property. Pictures aren’t always enough. Use the listing description to add details that pictures aren’t able to show. “If it is a lakefront home, highlight the best parts of living on the lake; if it is an urban town, mention that you are within walking distance of top-rated restaurants,” Cynthia Emerling with Finger Lakes Premier Properties in Canandaigua, N.Y., told®. Be sure to lead off with the most eye-catching, relevant details, because all lines of text may not be visible in some online displays.

Bad photographs. High-quality, professional photographs can do a lot to draw people to a listing online. “A professional photographer will have the correct camera lenses, lighting, and angles to allow the entire room to be seen in a single photo,” Robert Taylor, owner of Sacramento, Calif.-based home-flipping firm The Real Estate Solutions Guy, told®. If you are taking your own property photos, be sure to avoid common amateur blunders, like including your reflection in a shot that includes a mirror, Stevenson says. “When the photo quality is lacking, it sends a message that your home is low quality, too.”

Dismissing staging. Leaving rooms completely empty of furniture or design in listing photos and in-person showings can be a turnoff to buyers. “When a house is staged, you can get the sense of use and purpose of each space,” San Francisco real estate professional Matt Morgus told®. Staging is particularly important for open floor plans because it can be “hard to differentiate a space with no furniture,” Morgus says. Get more staging tips at REALTOR® Magazine’s Styled, Staged & Sold blog.


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